The Government, however, selected the 31 net zero technology areas in the Framework based on their potential carbon impact, the number of options to reach net zero and the potential for business opportunities in the UK.28 There is a risk that technology development has priority without sufficient regard being given to potential consumer needs. There is no specific programme that looks at the behavioural changes that might be needed from consumers and how to encourage them, although we were told that behavioural strategy is being funded through some of the existing programmes in the delivery plan.29 DESNZ suggested that influencing and communicating to consumers “is almost a topic in its own right”, often best done through government incentivising the private sector to engage with consumers in individual markets.30 21 C&AG’s Report, para 17; SDZ0004 22 SDZ0010 23 Q 31 24 Department for Business, Energy & Industrial Strategy, UK Innovation Strategy, July 2021, p.6; Q38 25 Qq 31, 38 26 Q 38 27 C&AG’s Report, para 17 28 HM Government, UK Net Zero Research and Innovation Framework, October 2021, p.124; C&AG’s Report, para 10 29 Qq 66–67 30 Q 65 Support for innovation to deliver net zero 11 2 Oversight of progress Responsibility for overseeing net zero innovation