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HETV advertising revenue faces market shifts with growing SVoD ad-supported tiers

Conclusion
Advertising revenue is key to the HETV production ecosystem, and the market is changing as SVoD platforms grow their ad-supported subscription tiers. We intend to revisit the issue of advertising and its role in the TV ecosystem later in the Parliament. (Conclusion, Paragraph 64) Incentivising inward investment
Government Response

A response document is linked to this report, dated 3 July 2025. Response attribution to this conclusion has not been verified. Read the response document.

Addressee Bodies
Department for Culture, Media and Sport
Timeline
Recommendation age 1.4 yr
Report published 10 Apr 2025