It is understandable that the exhibition sector seeks a VAT reduction when it faces so many challenges around costs, box office revenue and infrastructure. However, those calls must be considered alongside the regular requests we hear for reduced rates of VAT from across the creative industries, and the Government’s broader economic and policy position. The Government has ignored previous calls to assess the impact of VAT cuts on live music, but now the creative industries are a key pillar of its industrial strategy, it should think again. (Conclusion, Paragraph 173)