We welcome Ofcom’s consultation on a ‘crisis response protocol’ for companies to follow in response to events such as the 2024 unrest. The protocol should directly address misinformation by including all online services at risk of contributing to the spread of false or harmful information, including large online social media, search and messaging services; those with smaller user numbers but high-risk profiles; and others, such as generative AI platforms. In establishing the mechanism, Ofcom should acknowledge the different ways in which different services operate. Following our Principle 2, it should hold platforms responsible for: decelerating the spread of harmful misinformation without censoring lawful speech; ensuring substantial and continuous engagement with law enforcement and government bodies; giving users control over the content they see; and providing transparency around their actions. (Recommendation, Paragraph 19)