In particular, we were concerned by evidence that Google may have helped to monetise misinformation relating to the attacks, contributing to the violence. This is unacceptable, and is just one example of a much wider problem with the digital advertising industry. We are concerned that Google was seemingly unaware of the chain of events when we asked them about it; failed to tell us how much revenue was earned from this; and failed to reassure us that the company would prevent this from happening again. (Conclusion, Paragraph 96)