There is a regulatory gap around digital advertising, as much of the regulation and interventions have been industry-led and focused on tackling harmful advertising content, as opposed to the monetisation of harmful content through advertising. We are not convinced that the digital advertising industry is able, or willing, to effectively self-regulate. The government’s reliance on industry-led, content-focused solutions, is insufficient to meet the current scale of harm. One industry-led intervention that saw some success in increasing transparency and reducing monetisation of harmful content, the Global Alliance for Responsible Media, ended following legal challenge. (Conclusion, Paragraph 97)