Tackling online harm means addressing the principles that incentivise and monetise its spread. In line with Principle 3, responsibility, the government should create a new arms-length body—not funded by industry—to regulate and scrutinise the process of digital advertising, covering the complex and opaque automated supply chain that allows for the monetisation of harmful and misleading content. Or, at the least, the government should extend Ofcom’s powers to explicitly cover this form of harm, and regulate based on the principle of preventing the spread of harmful or misleading content through any digital means, rather than limiting itself to specific technologies or sectors. (Recommendation, Paragraph 98)