37 Rejected

Empower Ofcom to issue penalty notices to platforms for monetising harmful content on their services.

Conclusion
There are insufficient disincentives for bad practice in the digital advertising market. Bad actors can exploit the ecosystem, monetising harmful content through major platforms. Following Principle 3, Ofcom should be empowered to give penalty notices to platforms when they allow harmful content to be monetised through their services. These penalties should be based on a formula that considers: the severity of harm, the amount of revenue the publisher received, the amount of revenue the platform received, and the number of individuals that encountered the harmful content. The revenue generated from these penalties should be used to support victims of online harms. (Recommendation, Paragraph 101) 60
Government Response Summary
The government rejects the recommendation to empower Ofcom to issue penalty notices specifically for platforms monetizing harmful content. It clarifies that the Online Safety Act enables Ofcom to take enforcement action for failures in systems and processes related to illegal content and content harmful to children, but not for individual pieces of content or for broader 'harmful content' as this would require new definitions and have wider implications.
Government Response
Rejected
HM Government Rejected
The Online Safety Act introduces duties for in-scope services to implement proportionate systems and processes for mitigating risks to users’ safety. Regulated services are required to monitor how effective these systems and processes are. Accordingly, Ofcom will judge the systems and processes that platforms have in place to address content captured under the Act’s safety duties, and take enforcement action where proportionate systems and processes are not in place, including by requiring certain steps or imposing fines via penalty notices. Under the regime, Ofcom does not make judgements on, or serve penalty notices in response to, individual pieces of content. To equip Ofcom with the powers this recommendation proposes, there would need to be an associated duty on platforms to tackle the monetisation of harmful content; this would necessitate defining ‘harmful content’, i.e. that which falls out of scope of the current duties but still has the capacity to cause harm to users. Imposing penalties in relation to individual pieces of content where providers haven’t been made aware of them could also have broader implications for policies designed to ensure the efficient functioning of the internet by providing limited protections to essential internet intermediary services.
Addressee Bodies
Department for Science, Innovation and Technology
Timeline
Recommendation age 0.9 yr
Report published 11 Jul 2025