Digital Advertising is a core component supporting growth of the Advertising sector, as outlined in the Government’s Creative Industries Sector Plan published on 23 June 2025. While we acknowledge that there are concerns around trust and transparency in the Online Advertising ecosystem, it is important that any measures taken to address those concerns are carefully considered and do not unduly undermine the value that advertising brings to the wider Creative Industries and many other businesses across the economy. We will explore options for ‘Know Your Customer’ checks alongside other possible interventions, including our continued work with the Online Advertising Taskforce, to address any harms linked to digital advertising.