Influencer culture

Culture, Media and Sport Committee Closed Inquiry
Opened: 26 Mar 2021 Closed: 23 Sep 2022 Parliament page
The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their … Read more
6 Recommendations
1 Report
7 Oral sessions
1 Letter
7 Events
Activity timeline 18 events
1 Feb
2022
1 Feb
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
27 Jan
2022
27 Jan
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
18 Jan
2022
18 Jan
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
25 Nov
2021
25 Nov
2021
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
Oral evidence sessions 7 sessions
Chris Philp MP · Department for Digital, Culture, Media and Sport Mark Griffin · Department for Digital, Culture, Media and Sport Sarah Connolly · Department for Digital, Culture, Media and Sport
George Lusty · Competition and Markets Authority Guy Parker · Advertising Standards Authority
Elizabeth Kanter · TikTok Iain Bundred · BBC Ronan Costello · Twitter Tom Gault · Instagram
Abbie Richards Becca Lewis Dr Giovanni De Gregorio Dr Robyn Caplan Dr Stephanie Alice Baker Sara McCorquodale
Dr Catalina Goanta Dr Ysabel Gerrard Ed Magee · National Network for Children in Employment and Entertainment Helen Wills · Actually Mummy Professor Sonia Livingstone Sergei Urban · The Dad Lab
Amy Bryant-Jeffries · Gleam Futures Amy Hart Ben Jeffries · Influencer.com Nicole Ocran Professor Brooke Erin Duffy
Dr Crystal Abidin Dr Francesca Sobande Em Sheldon Keith Weed · Advertising Association Sarah Brin · Media Molecule
Recommendations & Conclusions
1 result
69 Recommendation Accepted in Part
Twelfth report - Influencer cultur…
We recommend that the remit of the CAP code be extended by removing the requirement...
We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement.
Government Response
The ASA will commit to exploring how they can clarify further that payment alone invokes advertising disclosure requirements and will explore whether there is a case for reconsidering the ASA system payment and control tests as they apply to certain categories of native advertising, including influencer advertising, whilst ensuring their regulation does not restrict freedom of speech by extending unduly to areas it should not, for example, editorial and sponsorship matters.
Department for Culture, Media and Sport
View details
Government Response AI assessment · 4 of 6 classified

Total 6 recs
Correspondence 1 letter
8 Mar 2022 To committee Letter from Chris Philp MP, Minister for Tech and the Digital Economy, relating to Influencers oral evidence on 1 February, 28 February 2022
Parliament page