Influencer culture
Culture, Media and Sport Committee
Closed
Inquiry
The inquiry will examine the power of influencers on social media, how influencer culture operates, and will consider the absence of regulation on the promotion of products or services, aside from the existing policies of individual platforms. Research showed that more than three-quarters of influencers “buried their disclosures within their …
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6
Recommendations
1
Report
7
Oral sessions
1
Letter
7
Events
Activity timeline 18 events
23 Sep
2022
2022
22 Jul
2022
2022
9 May
2022
2022
Report published
8 Mar
2022
2022
1 Feb
2022
2022
Oral evidence
1 Feb
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
27 Jan
2022
2022
Oral evidence
27 Jan
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
18 Jan
2022
2022
Oral evidence
18 Jan
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
25 Nov
2021
2021
Oral evidence
25 Nov
2021
2021
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
Oral evidence sessions 7 sessions
1 Feb 2022
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Chris Philp MP · Department for Digital, Culture, Media and Sport
Mark Griffin · Department for Digital, Culture, Media and Sport
Sarah Connolly · Department for Digital, Culture, Media and Sport
27 Jan 2022
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George Lusty · Competition and Markets Authority
Guy Parker · Advertising Standards Authority
18 Jan 2022
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Elizabeth Kanter · TikTok
Iain Bundred · BBC
Ronan Costello · Twitter
Tom Gault · Instagram
25 Nov 2021
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Abbie Richards
Becca Lewis
Dr Giovanni De Gregorio
Dr Robyn Caplan
Dr Stephanie Alice Baker
Sara McCorquodale
2 Nov 2021
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Dr Catalina Goanta
Dr Ysabel Gerrard
Ed Magee · National Network for Children in Employment and Entertainment
Helen Wills · Actually Mummy
Professor Sonia Livingstone
Sergei Urban · The Dad Lab
14 Sep 2021
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Amy Bryant-Jeffries · Gleam Futures
Amy Hart
Ben Jeffries · Influencer.com
Nicole Ocran
Professor Brooke Erin Duffy
13 Jul 2021
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Dr Crystal Abidin
Dr Francesca Sobande
Em Sheldon
Keith Weed · Advertising Association
Sarah Brin · Media Molecule
Reports 1 report · click to expand
| Title | HC No. | Published | Items | Response |
|---|---|---|---|---|
| Twelfth report - Influencer culture: Lights, camera, inaction? | HC 258 | 9 May 2022 | 6 | Responded |
Recommendations & Conclusions
1 result
39
Recommendation
Rejected
Twelfth report - Influencer cultur…
We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of...
We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of Non-broadcast Advertising (CAP Code) for virtual influencers to be watermarked. Intermediaries
Government Response
The ASA has not received any complaints relating to virtual influencers. They are not aware of research that suggests that virtual influencers are causing advertising-related harm and do not have the basis to consider further, at this stage, the recommendation that virtual influencers should be watermarked when the account is being used to advertise to online users.
Department for Culture, Media and Sport
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Correspondence 1 letter
8 Mar 2022
To committee
Letter from Chris Philp MP, Minister for Tech and the Digital Economy, relating to Influencers oral evidence on 1 February, 28 February 2022
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