Twelfth report - Influencer culture: Lights, camera, inaction?

Select Committee
Culture, Media and Sport Committee HC 258 9 May 2022
Report Status Government responded
Conclusions & Recommendations 6 items (6 recs)
Source View on Parliament website
Government Response (AI assessment · 4 of 6 classified)
Accepted in Part 1
Acknowledged 2
Rejected 1
Government response
Second Special Report - Influencer Culture: Lights, camera, inaction?: ASA System and CMA Responses to the Committee’s Twelfth Report of Session 2021-22 · published 22 Jul 2022
Read the government response ↗ Response on the tracker
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Recommendations & Conclusions

1 results
69 Recommendation Accepted in Part
We recommend that the remit of the CAP code be extended by removing the requirement...
Recommendation
We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement.
Government Response Summary
The ASA will commit to exploring how they can clarify further that payment alone invokes advertising disclosure requirements and will explore whether there is a case for reconsidering the ASA system payment and control tests as they apply to certain categories of native advertising, including influencer advertising, whilst ensuring their regulation does not restrict freedom of speech by extending unduly to areas it should not, for example, editorial and sponsorship matters.
Department for Culture, Media and Sport
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