Twelfth report - Influencer culture: Lights, camera, inaction?

Select Committee
Culture, Media and Sport Committee HC 258 9 May 2022
Report Status Government responded
Conclusions & Recommendations 6 items (6 recs)
Source View on Parliament website
Government Response (AI assessment · 4 of 6 classified)
Accepted in Part 1
Acknowledged 2
Rejected 1
Clear

Recommendations

1 results
39 Rejected
We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of...
Recommendation
We recommend that the Advertising Standards Authority introduce a requirement to the UK Code of Non-broadcast Advertising (CAP Code) for virtual influencers to be watermarked. Intermediaries
Government Response Summary
The ASA has not received any complaints relating to virtual influencers. They are not aware of research that suggests that virtual influencers are causing advertising-related harm and do not have the basis to consider further, at this stage, the recommendation that virtual influencers should be watermarked when the account is being used to advertise to online users.
Department for Culture, Media and Sport
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