L77 Response Accepted

Police Media Contact Rule

Recommendation

The simple rule included within the 'Interim ACPO Guidance for Relationships with the Media' should be adopted as good practice. This is: "Police officers and staff should ask: 'am I the person responsible for communicating about this issue and is there a policing purpose for doing so?' If the answer to both parts of this question is 'yes', they should go ahead."

Published Evidence Summary
The following publicly available evidence relates to this recommendation:
- The College of Policing published Authorised Professional Practice (APP) on media relations which adopted the principle that officers should consider whether there is a policing purpose for media engagement (College of Policing, APP: Engagement and communication - Media relations).
- The College of Policing Code of Ethics, published in 2014, sets out standards of professional behaviour including guidance on relationships with the media and the need for a legitimate policing purpose for such contacts (College of Policing, Code of Ethics, 2014).
- The NPCC adopted the principle from the interim ACPO guidance on media relationships into its standing guidance (NPCC, Communications guidance).
How was this evidence gathered?
Evidence searched by Claude (Anthropic) on 10 Apr 2026
Checked data held on this site (government responses, progress updates, independent evidence)
This recommendation asks for cultural or behavioural change, which is difficult to verify from published sources alone. The evidence above reflects policy commitments rather than measured outcomes.
Jurisdiction
UK-wide
Response
Accepted
Accepted UK Government
29 Nov 2012

The Prime Minister stated on 29 November 2012: "Lord Justice Leveson makes a number of recommendations that are designed to break the perception of an excessively cosy relationship between the press and the police and we support these recommendations." The College of Policing published Authorised Professional Practice on Media Relations in May 2013 implementing the police recommendations. Source: https://www.gov.uk/government/speeches/david-cameron-statement-in-response-to-the-leveson-inquiry-report

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Note: PM David Cameron responded to all 92 recommendations with a single statement accepting them "in principle" or "in part". No per-recommendation response was published.
Published Evidence

Published assessments of progress from inspectorates, select committees, official progress reports, and other sources. Source type badge indicates whether each assessment is independent or government self-reported.

Confirmed Completed
01 May 2013
College of Policing Other

The College of Policing adopted the two-part test for police-media contact as standard guidance: officers should ask whether they are responsible for communicating on the issue and whether there is a policing purpose.

View detailed findings

The recommended good practice rule on police-media contact was adopted.

College of Policing - Media Relations APP View Source
Source
Report An Inquiry into the Culture, Practices and Ethics of the Press 29 Nov 2012
Responsible Bodies
National Police Chiefs Council Primary
Police Primary
Recommendation age 13.5 yrs
Last formal update 4931 days ago