Promoting Britain abroad

Culture, Media and Sport Committee Closed Inquiry
Opened: 8 Nov 2021 Closed: 2 Feb 2023 Parliament page
Tourism is an economic, cultural and social asset. Although it is a devolved matter—England, Scotland, Wales, Northern Ireland and London all have independent tourism bodies—all five organisations work closely with VisitBritain, the national tourism agency. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy. In 2019, inbound … Read more
14 Recommendations
12 Conclusions
1 Report
5 Oral sessions
5 Events
Activity timeline 12 events
2 Feb
2023
Report published
24 Oct
2022
Report published
5 Jul
2022
Oral evidence
5 Jul
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
21 Jun
2022
Oral evidence
21 Jun
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
29 Mar
2022
Oral evidence
29 Mar
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
8 Mar
2022
Oral evidence
8 Mar
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
22 Feb
2022
Oral evidence
22 Feb
2022
Formal meeting (oral evidence session) · Knebworth House, Hertfordshire
Oral evidence sessions 5 sessions
5 Jul 2022
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Ben Dean · Department for Culture, Media and Sport Chris Philp MP · Department for Digital, Culture, Media and Sport Nigel Huddleston MP · HM Treasury
21 Jun 2022
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Nick de Bois CBE · VisitEngland Advisory Board Patricia Yates · VisitBritain/VisitEngland
29 Mar 2022
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Allen Simpson · London and Partners Geoff Taylor · BPI Gills Haigh · Cumbria Tourism Jamie Njoku-Goodwin · UK Music Jessica Koravos · Really Useful Group Kash Bennett · National Theatre Nick Brooks-Sykes · Marketing Manchester
8 Mar 2022
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Joss Croft · UKinbound Kate Nicholls OBE · UKHospitality Kurt Janson · Tourism Alliance Paul Barnes · Association of International Retail Ross Baker · Heathrow
22 Feb 2022
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Bernard Donoghue · Association of Leading Visitor Attractions Caroline Cooper Charles · Screen Yorkshire Martha Lytton-Cobbold · Historic Houses Ralph Lee · BBC Studios Productions
Title HC No. Published Items Response
Second Report - Promoting Britain abroad HC 156 24 Oct 2022 26 Responded
Recommendations & Conclusions
3 results
Clear
4 Recommendation Accepted in Part
Second Report - Promoting Britain …
VisitBritain should continue its work with tourism providers to identify how best to showcase all...
VisitBritain should continue its work with tourism providers to identify how best to showcase all regions of the UK, with a particular focus on addressing the travel barriers, both perceived and actual. The Government should expand VisitBritain’s Business Events Growth … Read more
Government Response
VisitBritain will prioritize regional dispersion through its GREAT international marketing campaign, and is working to increase domestic visitor numbers. The Department relaunched the Events Industry Board as a Tourism Industry Council Working Group to generate practical policy options, but gives no indication of additional funding being awarded.
Department for Culture, Media and Sport
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18 Recommendation Accepted in Part
Second Report - Promoting Britain …
The de Bois review of Destination Management Organisations (DMO) received widespread support from across the...
The de Bois review of Destination Management Organisations (DMO) received widespread support from across the industry and it is unacceptable that the Government took 11 months to respond and in such a half-hearted fashion. The Comprehensive Spending Review and departmental … Read more
Government Response
The government announced a Destination Development Partnership (DDP) pilot with Visit Northumberland and Visit County Durham tourism boards receiving £2.25 million across three years to promote more strategic, consumer focused development of the visitor economy; the results of which will be used to inform future spending decisions.
Department for Culture, Media and Sport
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19 Recommendation Accepted in Part
Second Report - Promoting Britain …
We recommend that the Government should complete the pilot to a swift timescale and commit...
We recommend that the Government should complete the pilot to a swift timescale and commit to implementing the de Bois recommendations in full.
Government Response
The government is piloting the Destination Development Partnership (DDP) approach in the North East with £2.25 million in funding and will consider rolling it out to other regions if the pilot is successful.
Department for Culture, Media and Sport
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Government Response AI assessment · 26 of 14 classified
Accepted 10
Accepted in Part 3
Acknowledged 7
Not Addressed 1
Rejected 5
Total 14 recs + 12 conclusions