Promoting Britain abroad
Culture, Media and Sport Committee
Closed
Inquiry
Tourism is an economic, cultural and social asset. Although it is a devolved matter—England, Scotland, Wales, Northern Ireland and London all have independent tourism bodies—all five organisations work closely with VisitBritain, the national tourism agency. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy. In 2019, inbound …
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14
Recommendations
12
Conclusions
1
Report
5
Oral sessions
5
Events
Activity timeline 12 events
2 Feb
2023
2023
24 Oct
2022
2022
Report published
5 Jul
2022
2022
Oral evidence
5 Jul
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
21 Jun
2022
2022
Oral evidence
21 Jun
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
29 Mar
2022
2022
Oral evidence
29 Mar
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
8 Mar
2022
2022
Oral evidence
8 Mar
2022
2022
Formal meeting (oral evidence session) · The Grimond Room, Portcullis House
22 Feb
2022
2022
Oral evidence
22 Feb
2022
2022
Formal meeting (oral evidence session) · Knebworth House, Hertfordshire
Oral evidence sessions 5 sessions
5 Jul 2022
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Ben Dean · Department for Culture, Media and Sport
Chris Philp MP · Department for Digital, Culture, Media and Sport
Nigel Huddleston MP · HM Treasury
21 Jun 2022
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Nick de Bois CBE · VisitEngland Advisory Board
Patricia Yates · VisitBritain/VisitEngland
29 Mar 2022
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Allen Simpson · London and Partners
Geoff Taylor · BPI
Gills Haigh · Cumbria Tourism
Jamie Njoku-Goodwin · UK Music
Jessica Koravos · Really Useful Group
Kash Bennett · National Theatre
Nick Brooks-Sykes · Marketing Manchester
8 Mar 2022
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Joss Croft · UKinbound
Kate Nicholls OBE · UKHospitality
Kurt Janson · Tourism Alliance
Paul Barnes · Association of International Retail
Ross Baker · Heathrow
22 Feb 2022
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Bernard Donoghue · Association of Leading Visitor Attractions
Caroline Cooper Charles · Screen Yorkshire
Martha Lytton-Cobbold · Historic Houses
Ralph Lee · BBC Studios Productions
Reports 1 report · click to expand
| Title | HC No. | Published | Items | Response |
|---|---|---|---|---|
| Second Report - Promoting Britain abroad | HC 156 | 24 Oct 2022 | 26 | Responded |
Recommendations & Conclusions
5 results
2
Recommendation
Rejected
Second Report - Promoting Britain …
We recommend that the Government should work with the creative industries at a strategic level...
We recommend that the Government should work with the creative industries at a strategic level and establish a creative industries export office. This should be coordinated by the DCMS but involve officials from all relevant departments, such as the Department …
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Government Response
The Government does not see a case for a separate creative industries export office due to a wide range of existing support.
Department for Culture, Media and Sport
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13
Recommendation
Rejected
Second Report - Promoting Britain …
We recommend that the Government should negotiate an agreement with the EU to provide a...
We recommend that the Government should negotiate an agreement with the EU to provide a single-entry document for performers to submit to any EU country they wish to visit. (Paragraph 57) Resources
Government Response
The government rejects the proposal of an EU-wide visa waiver for performers, citing incompatibility with the government's manifesto commitment to take control of borders and stating that a reciprocal agreement was offered that remains incompatible. The government highlights actions taken to support creative workers.
Department for Culture, Media and Sport
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15
Recommendation
Rejected
Second Report - Promoting Britain …
We recommend that the Government should introduce a temporary recovery visa for industries where there...
We recommend that the Government should introduce a temporary recovery visa for industries where there is clear evidence of labour and skills shortages.
Government Response
The government rejects the recommendation to introduce a temporary recovery visa, stating that the immigration system should not be an alternative for employers to avoid improving pay and conditions, while acknowledging labour and skills shortages and stating existing measures are in place.
Department for Culture, Media and Sport
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16
Conclusion
Rejected
Second Report - Promoting Britain …
The fragmented nature of marketing budgets across the UK, with different sectors and different parts...
The fragmented nature of marketing budgets across the UK, with different sectors and different parts of the country supported by different funds, makes it difficult to quantify the exact amount of Government funding for inbound tourism marketing. However, the minister …
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Government Response
The Government does not intend to increase VisitBritain’s marketing budget at present, stating that funding is effectively budgeted to promote regional and seasonal spread, attract inward investment, and rebuild international visitor value.
Department for Culture, Media and Sport
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17
Recommendation
Rejected
Second Report - Promoting Britain …
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest...
The Government should increase VisitBritain’s marketing budget to match more closely those of our nearest competitors. VisitBritain should ensure that much of this increase in funding should be ringfenced to promoting regional destinations. (Paragraph 68) Leadership
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Government Response
The government does not intend to increase VisitBritain’s marketing budget at present, but says it is prioritising the promotion of regional destinations through existing measures.
Department for Culture, Media and Sport
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