Promoting Britain abroad

Culture, Media and Sport Committee Closed Inquiry
Opened: 8 Nov 2021 Closed: 2 Feb 2023 Parliament page
Tourism is an economic, cultural and social asset. Although it is a devolved matter—England, Scotland, Wales, Northern Ireland and London all have independent tourism bodies—all five organisations work closely with VisitBritain, the national tourism agency. VisitBritain is responsible for marketing Britain worldwide and developing Britain’s visitor economy. In 2019, inbound … Read more
14 Recommendations
12 Conclusions
1 Report
5 Oral sessions
5 Events
Activity timeline 7 events
2 Feb
2023
Report published
24 Oct
2022
Report published
5 Jul
2022
Oral evidence
21 Jun
2022
Oral evidence
29 Mar
2022
Oral evidence
8 Mar
2022
Oral evidence
22 Feb
2022
Oral evidence
Oral evidence sessions 5 sessions
5 Jul 2022
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Ben Dean · Department for Culture, Media and Sport Chris Philp MP · Department for Digital, Culture, Media and Sport Nigel Huddleston MP · HM Treasury
21 Jun 2022
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Nick de Bois CBE · VisitEngland Advisory Board Patricia Yates · VisitBritain/VisitEngland
29 Mar 2022
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Allen Simpson · London and Partners Geoff Taylor · BPI Gills Haigh · Cumbria Tourism Jamie Njoku-Goodwin · UK Music Jessica Koravos · Really Useful Group Kash Bennett · National Theatre Nick Brooks-Sykes · Marketing Manchester
8 Mar 2022
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Joss Croft · UKinbound Kate Nicholls OBE · UKHospitality Kurt Janson · Tourism Alliance Paul Barnes · Association of International Retail Ross Baker · Heathrow
22 Feb 2022
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Bernard Donoghue · Association of Leading Visitor Attractions Caroline Cooper Charles · Screen Yorkshire Martha Lytton-Cobbold · Historic Houses Ralph Lee · BBC Studios Productions
Title HC No. Published Items Response
Second Report - Promoting Britain abroad HC 156 24 Oct 2022 26 Responded
Recommendations & Conclusions
1 result
Clear
11 Conclusion Not Addressed
Second Report - Promoting Britain …
In an increasingly competitive tourism market, the UK must keep pace with other countries’ visa...
In an increasingly competitive tourism market, the UK must keep pace with other countries’ visa schemes and match, or surpass, those of our competitors. Moreover, the Government’s strategy of agreeing bilateral arrangements with EU Member States for performers touring the … Read more
Government Response
The Government Communication Service (GCS) in the Cabinet Office has reduced the approval requirements for government marketing materials. This is not related to the conclusion about visas.
Department for Culture, Media and Sport
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Government Response AI assessment · 26 of 14 classified
Accepted 10
Accepted in Part 3
Acknowledged 7
Not Addressed 1
Rejected 5
Total 14 recs + 12 conclusions